Brackets for Good
What is Brackets For Good?
Brackets For Good (“BFG”) is a 501(c)(3) charitable organization that helps build awareness, raise funds, and expand marketing capabilities for local nonprofits through competitive, online fundraising tournaments. Every March, BFG hosts single-elimination, bracket-style fundraising tournaments modeled after NCAA March Madness, in philanthropic communities around the United States. Participating nonprofit organizations compete to out-fundraise their opponents, earn increased exposure, and have a chance to win at least $10,000 from a generous corporate sponsor. The six-round tournament takes place over five (5) weeks beginning on the first Friday in March, with each of the first four (4) rounds lasting a full week and the semifinal and championship round each lasting three (3) days. Participating nonprofits retain the donations raised and all donor information during the tournament, regardless of advancement. The tournament champion in each city will also receive a grand prize donation from the title sponsor.
Brackets For Good itself was founded as an Indiana nonprofit organization by Matt McIntrye and Matt Duncan, along with Dave Cornelius. The organization received its 501(c)(3) status in 2011, and hosted its first philanthropic tournament in Indianapolis in March 2012. Since then, the scope and reach of BFG’s tournaments have grown exponentially, impacting thousands of nonprofits and activating a significant number of first-time donors. Over the last six (6) years, BFG has helped raise over $6.3 million for local charities in the Ann Arbor area, Baltimore, Cincinnati, Denver, Hartford, Indianapolis, Louisville, Miami, Nashville, St. Louis, Twin Cities, Washington D.C., and through a National Tournament (featuring 31 different states across the country). In the Twin Cities last year, $230,029.53 was raised for local nonprofits. Brackets For Good continues to expand its tournaments both statewide and across the country. For more information, please visit BFG’s website.
How can you get involved?
Nonprofits wishing to participate in upcoming tournaments must register by December 31st at https://bfg.org/nonprofits/registration. All registered nonprofits will go through the annual Brackets For Good selection process. The selection process includes: 1.) registration with BFG, 2.) validation of the participant’s 501(c)(3) status, 3.) completion of a try out survey, and 4.) review and selection by BFG. For more information regarding the selection process, please visit https://bfg.org/selection_process.
If selected, nonprofit participants are invited to a pre-tournament Pep Rally, where they will learn key strategies and developments to set themselves up for a successful tournament run. It is also a chance for everyone to gather, build relationships, meet the sponsors, and get insider tips from previous competitors.
Why should your nonprofit get involved?
Increased opportunity to fundraise! Participating nonprofits retain all donations raised through the BFG tournament platform as well as all donor information, regardless of advancement. The tournament champion in each city will also receive a grand prize donation from the title sponsor. Your organization will receive one (1) check from Brackets For Good at the end of your tournament run.
BFG is also a special opportunity to meet other local nonprofits, who could be great allies in the future. Who knows, maybe you’ll co-sponsor an event together or co-design a new program! Additionally, this is a great way for your nonprofit to gain awareness and attention on a large platform. Viewing your profile on the BFG website, members of the community will be able to read what your organization does, who your nonprofit serves, and ways to get involved. Your nonprofit will reach a much larger audience because anyone can access the tournament and donate.
By participating in the Brackets For Good tournament, your organization could attract an average of 60% new donors. Brackets For Good has paid and earned media, social media, and sponsor-led promotion that helps your nonprofit gain attention. Your organization will also have access to donor data for future interaction and funding requests. Through the BFG website, your donors will be able to receive instant, individual donation acknowledgements, and your organization is able to send customizable thank you notifications to supporters. This saves your nonprofit a lot of time and administrative resources!
What can you expect if your nonprofit participates in Brackets For Good?
Competing in the BFG tournament is going to take a lot of work, but is a ton of fun! Luckily, the ‘locker room,’ which is your organization’s behind the scenes access to the BFG website, provides marketing support, tips, and resources. This includes a sample promotional message for emails and suggested social media posts.
Where can I get involved?